The Importance of Social Media Marketing04 Aug

Over the past decade or so, one of the most improving forms of marketing is through social media. It used to be an afterthought in terms of business because most of the users were of the younger generation. Since then, social media has expanded greatly both with different platforms and the number of users. This allowed social media to infiltrate the business world and make a huge impact.

Here are three characteristics of social media marketing that make it so important for business:

1. It can easily increase your exposure

One of the best things about social media is the ability for something to go viral, or to become spread throughout the internet. When someone follows your company’s page they are able to view and share the content that you post. If your customers like what they see, they will share it to everyone who follows them, which will make your content available to even more people. This type of chain reaction social mediacan increase the exposure of your content greatly. It should be a goal to have every single one of your posts go viral because the more something gets exposed, the larger your potential customers will be.

2. It is a great way to interact with your customers

Another good thing about social media is the interaction that you can have with your customers. Some people prefer individualized attention over broad marketing, so social media allows companies to communicate with their customers or potential customers personally. Also some social media platforms have polls that customers can take or contests that they can enter, which both are good ways to create excitement within your company’s target market. It is all about having a positive relationship with your customers, so if someone posts negative things about your company on a social media site, you will be able to see what you did wrong and talk to the customer to hopefully improve the relationship.

3. You can gage your company’s marketing success

The last good thing about social media marketing is that your company will be able to review the feedback of the content that you posted. This can be seen by the amount of activity that a post receives. If your company posts something and there are a lot of shares and likes, then you know the marketing was successful because it received positive feedback. On the other hand, if a post receives very little or no likes or shares, it is a good indication that the marketing technique you used was not successful and it needs to be altered or deleted completely. Another thing that is good about this is that it can be done with every single post.


To summarize, the importance of social media cannot be overlooked. It is a growing industry for marketing, and it will continue to grow in the future so it is important to utilize it as much as possible. Some important things to remember about social media are that it is a good way to increase your exposure, it is a great way to interact with your customers, and it can be used to gage your company’s marketing success. If you keep these three points in mind when using social media marketing, then you should definitely see positive results.


Responsive Web Design16 Jun

Over the past 10 years or so, there has been a huge advancement in technology and things are becoming outdated faster than ever. This being said, it is important to have a website design that can keep up with the times and be functional in different settings. One way that companies are doing this is by using a design technique called responsive web design. Responsive web design (RWD) aims to make a website that is compatible with different platforms without having to make altered versions of the site itself. So this means that a website will have different characteristics on a cell phone versus on a computer screen. The content will be the same on both sites but it will be easier to manage based on what platform it is on.

In the past web designers would’ve had to have made different versions of sites for each platform. So there would be a computer version of the site, a mobile version of the site, and so on; but that process was tedious and inefficient. Plus now there are so many different types of each platform and they have different specifics such as screen size and resolution, so the website would not have looked good on each one. RWD includes the entire content on a website including the pictures. The resolution and size of the picture will be altered based on the platform that it is being viewed on. So a picture that takes up most of the screen on a computer will be shrunk down and altered to fit on a smart phone. Instead of having the page sizing details to be in absolute units, RWD has features sized in percentages so it can change from one platform to another.

Responsive Design graphic

Responsive web design was a big technological step forward and if companies aren’t using it by now, then they need to change that quickly. A majority of web viewing is done on smartphones or other handheld devices now because of how convenient it is. It may not seem like a big deal having to design multiple versions of a website, but as new platforms are introduced it will be difficult to sustain that type of website development.  Once a website is set up using RWD, the company will have more time to focus on other things and become a more efficient company.


What Makes A Good Company Logo?11 Jun

What you should do…

Have a unique yet simple logo

When thinking about ideas for your logo, it is very important to find the correct balance between how unique it is, and how simple it is. You want your logo to stand out from the others and catch someone’s attention, but at the same time you don’t want to overcomplicate things. Someone should be able to easily describe your company’s logo to someone else without confusing them.

Make it adaptable

This is important because in today’s world there are so many different forms of advertising, and your company’s logo needs to be able to fit them all. Your logo should be able to look good on both a business card or on a billboard. Also be aware that your logo should look good in black and white too. Not everyone has a color printer yet and some people still even rely on fax machines.

It should be appropriate for your company

One thing that makes a good logo is how well it matches up with the characteristics of your target market. The people in your target market should be drawn to your logo, not pushed away from it. For example, if a company in the art industry had a plain and boring logo, they wouldn’t attract many artists. The most important thing is to appeal to people who could potentially help your business.

Make it memorablegreateastern-nj-logo

Sometimes people will only have a few seconds or minutes to glance at your company’s logo, so it is important to make it memorable. This is similar to its uniqueness because you want your logo to stand out from the crowd. If someone forgets the name of your company, they should still be able to point out the logo if they see it again.

It should be timeless

Over the years there have been and will continue to be trends in business. Your company logo should be able to keep up with the trends, but not change too much. In business it is important to keep the current trends in mind, but the main goal should be for its longevity. Your logo should remain relatively the same, but be able to slightly tweak its image in order to keep up with the trends.


What you shouldn’t do… 

Do not play too much into current trends

As stated previously, trends come and go in the business world. If you design a company logo that is too involved in the current trends, then it will become out of style or irrelevant in the next 5 years or so. Remember to make it have an easily adjustable base design so that you can update it to meet the current trends if need be.

Do not use low quality softwarelegalstaff-nj-logo

When looking to design a company logo, you should attempt to make it as perfect as possible. So this means that you are going to have to use the best available software out there, not some cheap software that anyone can download off the internet. Yes, it might be more expensive to do it this way, but it will pay for itself if you have the perfect logo.


It shouldn’t be based off your personal preferences

It is important to keep in mind that your company logo should appeal to the customers more than it should appeal to you. Of course you are going to want to put your own personal touch on it, but be careful not to make it all about you. You are going to like your company logo regardless because you were the one who designed it, but that doesn’t necessarily mean that other people will like it as well.

Inappropriate typography shouldn’t be used

If your company logo involves words or a sentence, it is important to use the correct typography. If your company wants to highlight their professionalism, then they shouldn’t use cosmic sans as their text because that is seen as a more creative font. Your logo should follow the central theme that your company has from the bottom up.

Do not ignore the culture barrierwarrendelilogofinlow

The last thing that someone shouldn’t do when thinking of logo ideas is ignore the culture barrier. The United States is comprised of a ton of different cultures, races, ethnicities, etc. So if something means one thing to a certain culture, it might mean something else to a different one. So just keep this in mind because you certainly don’t want to insult a particular culture and be labeled as an ignorant company. 

Company News,Resources

Top Five Social Networks For Your Small Business:20 Jun

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The best way to maintain and build awareness for your small business is through social networking. Here are our top five social networks we think your small business should be on and why:


1.     Twitter

·      Great for small businesses of any industry.

·      With the use of hashtags, your business’ tweets can be seen by non-followers; expanding your reach.

·      When you reply to a tweet, it creates a better relationship with your customers. The interaction feels more personal.

·      With Twitter Ads Self-Service, you can promote your business’ tweets and only have to pay for any new follows, retweets, replies, favorites or clicks.  You would set a maximum daily budget (similar to Google Adwords campaigns).  This self-service also includes analytics.


     2.    Facebook

·      Great for small businesses of any industry.

·      With the launch of Graph Search, local Facebook users can find your business easier than ever. If you are a deli located in Warren, NJ, a user can search “Delis Nearby” and your business page should be a search result.

·      Facebook also has the option to “Promote” your posts for a minimum of $5 that has an estimated reach of 910-1,700 users.  The maximum budget is $50, reaching an estimated 9,100-17,000 users.

·      Facebook has built-in analytics for your business page. Use “Insights” to find out the reach of your posts, demographics of your audience, and so much more. You get all this info for free!

·     Along with Twitter, you can show your Facebook post stream on your website using a readily available plugin.


3.     Pinterest

·      If your small businesses have amazing products to showcase, Pinterest is for you.

·      You can upload photos or videos of your products and pin them onto boards you create. 

·      Your pins can easily be liked, repinned, or commented on.

·      If your business profile is verified on Pinterest, you now can use Pinterest’s new Web Analytics to view insights on your pins. This can help refine your strategy and target audience.

4.     Google+

·      Great for any business (especially those who need to interact with global customers or clients)!

·      Google Hangout is the main feature on this social network. You can easily set up a group videochat meeting with your customers or clients. This is the most personal way you can interact with your target market.

5.     Yelp

·      Yelp would be most useful for businesses with a physical location. B2C businesses would also benefit more than B2B.

·      According to Yelp, 86 million people visited Yelp in the last quarter of 2012. If your potential customers are on Yelp, then you should be too.

·      You can create a Yelp Deal, which incurs no upfront costs for your business until a deal is bought.

·      Yelp users enjoy checking into places where they receive a “Check-In Offer.”


We advise that your business create a profile for all of these social networks. Your business will not reach its online potential if it is only on one social network. In addition, being on these networks can give you various options for different marketing campaigns to run throughout the year.


How To Use Video For Your Business And Connect With Your Customers06 Mar


Marketing your business is incomplete without online videos.  Wouldn’t you rather watch a 3-minute video than read 1000 words of text?  Forrester Research’s Dr. James McQuivey found that a one-minute long video is equivalent to 1.8 million words.  So why aren’t more businesses creating videos?  Video marketing can increase page views, leads, and sales.  To help you out, here are four types of videos we think you should be making for your business:

  1. Showcase your product/services
    A visual demonstration is a perfect way to show your consumers the best features of your products.  When it comes to selling products online, it may be hard for consumers to imagine themselves using the product.  Consumers need to understand exactly how your product works and how it can help them.  Be sure to clearly display and explain the product with narration and on-screen text.  
  2. Behind the Scenes
    As a consumer, it is always exciting to find out how products are created from start to finish.  Short interviews with product managers or the CEO would be great footage to let your consumers learn more about the people who run the business.
  3. Sneak Peeks
    If your business is going to launch a new product or service soon, this is a great way to get your consumers excited!  Show them what your business has been up to and they will keep checking back to see any updates.  For a better chance of returning viewers, create a short series of 3-4 sneak peeks.
  4. Testimonials
    When marketing your business, it’s important to let your prospective customers know how great your business is doing.  Gather some of your best clients and customers to express their positive opinions about your business.  Learning about how great your products and services allow others to trust your work.  

Creating a video is not as hard as it seems.  If your budget can handle it, hire a videographer.  If you are tight on money, get a Flip video camera and record footage yourself.  There are plenty of free video editing software online for you to use.  When the video is complete, embed the video on your homepage and share it wherever you can.  Share them more than once periodically and engage with any feedback you receive.  Using analytic tools such as Google Analytics, you should be tracking the success of your videos.  In the end, your business should just have fun creating and sharing these videos with your current and new customers.

If you’re interested in creating videos for your business, feel free to contact us at



Why Your Company Needs Email Marketing09 Aug


Email marketing is currently a prominent way to keep in touch with your clients while drumming up business. Using email to distribute your marketing messages simply defines email marketing. As you grow your own email list, while sending out frequent newsletters, eventually your leader loyalty will increase. When your clients continuously hear from you again and again, it reminds them of your value and importance in your industry. With email marketing, you are breeding familiarity and solidifying your brand with your client base.

Email marketing has many advantages. First, it is very cost effective. Email is one of the cheapest ways to communicate directly with your client base. It is also very fast and you are able to send and receive messages instantly. Email marketing is more of a “push” rather than a “pull” to your clients. For example, many emailed newsletters require visitors to come to the company’s website for more information. This will, in turn, drive more traffic to your website.

You also have the advantage of personalizing your email messages. Personalizing your messages gives you the ability to target market your clients with the more information you collect. Another advantage of email marketing is the fact that it’s viral. In just a click, your clients are able to forward your email onto others. Some email marketing systems have tracking links that allow you to see how many emails were opened, and how often your links were visited. With the ability to view tracking, you are able to test different promotional links that you may wish to incorporate for future emails to improve your results.

Email does not replace your other marketing methods, but compliments them very well. Combining numerous marketing methods will only build and grow your business. Most importantly, make sure your clients always opt-in to your email marketing list. This will prevent any spam complaints from your client base. Overall, email marketing allows you to promote new products, sales, offers and discounts in an efficient and effective way.

Do you need help with email marketing for your business? Contact Perlinski Design, New Jersey’s graphic and web design company. We specialize in logo design, brochures, marketing materials, catalogues, print ads and much more! As an NJ graphic design and an NJ website design firm, Perlinski Design has been here to help your business grow since 2000. Contact us today at 1-908-604-0393 or visit us at!



As an NJ Graphic Design and an NJ Website Design firm, Perlinski Design is here to help your business grow. Located in Somerset, NJ we are central to all New Jersey areas and are less than 45 minutes from New York City. Since 2000, we have provided services to clients ranging from startups and small businesses to mid-level, corporate and entertainment companies.

To view our portfolio, click here.

Our Services include: Logo design, Brochures, Marketing materials, Catalogues, Print Advertisements, CD design, DVD design, Website Design, Website Redesign, CMS – Content Management Systems (WordPress, Joomla, Drupal, custom), CSS, Flash, Blogs, RSS, Banner Ads, Search Engine Optimization, HTML Emails, Email Mailing List Management

Find us online under: Graphic Design NJ, New Jersey Graphic Design, NJ Graphic Design, NJ Web Design, New Jersey Web Design, Logo Design NJ, Logo Design New Jersey, NJ Logo Design, Graphic Designer NJ, NJ Graphic Designer,Web Site Designer NJ, NJ Brochure Design, NJ Web Site Designer, SEO Warren NJ, SEO Somerset County NJ, New Jersey SEO, NJ SEO, Somerset County NJ SEO, Search Engine Optimization Warren NJ, Search Engine Optimization Somerset County NJ


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