Company News,Resources

Top Five Social Networks For Your Small Business:20 Jun

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The best way to maintain and build awareness for your small business is through social networking. Here are our top five social networks we think your small business should be on and why:


1.     Twitter

·      Great for small businesses of any industry.

·      With the use of hashtags, your business’ tweets can be seen by non-followers; expanding your reach.

·      When you reply to a tweet, it creates a better relationship with your customers. The interaction feels more personal.

·      With Twitter Ads Self-Service, you can promote your business’ tweets and only have to pay for any new follows, retweets, replies, favorites or clicks.  You would set a maximum daily budget (similar to Google Adwords campaigns).  This self-service also includes analytics.


     2.    Facebook

·      Great for small businesses of any industry.

·      With the launch of Graph Search, local Facebook users can find your business easier than ever. If you are a deli located in Warren, NJ, a user can search “Delis Nearby” and your business page should be a search result.

·      Facebook also has the option to “Promote” your posts for a minimum of $5 that has an estimated reach of 910-1,700 users.  The maximum budget is $50, reaching an estimated 9,100-17,000 users.

·      Facebook has built-in analytics for your business page. Use “Insights” to find out the reach of your posts, demographics of your audience, and so much more. You get all this info for free!

·     Along with Twitter, you can show your Facebook post stream on your website using a readily available plugin.


3.     Pinterest

·      If your small businesses have amazing products to showcase, Pinterest is for you.

·      You can upload photos or videos of your products and pin them onto boards you create. 

·      Your pins can easily be liked, repinned, or commented on.

·      If your business profile is verified on Pinterest, you now can use Pinterest’s new Web Analytics to view insights on your pins. This can help refine your strategy and target audience.

4.     Google+

·      Great for any business (especially those who need to interact with global customers or clients)!

·      Google Hangout is the main feature on this social network. You can easily set up a group videochat meeting with your customers or clients. This is the most personal way you can interact with your target market.

5.     Yelp

·      Yelp would be most useful for businesses with a physical location. B2C businesses would also benefit more than B2B.

·      According to Yelp, 86 million people visited Yelp in the last quarter of 2012. If your potential customers are on Yelp, then you should be too.

·      You can create a Yelp Deal, which incurs no upfront costs for your business until a deal is bought.

·      Yelp users enjoy checking into places where they receive a “Check-In Offer.”


We advise that your business create a profile for all of these social networks. Your business will not reach its online potential if it is only on one social network. In addition, being on these networks can give you various options for different marketing campaigns to run throughout the year.


How To Use Video For Your Business And Connect With Your Customers06 Mar


Marketing your business is incomplete without online videos.  Wouldn’t you rather watch a 3-minute video than read 1000 words of text?  Forrester Research’s Dr. James McQuivey found that a one-minute long video is equivalent to 1.8 million words.  So why aren’t more businesses creating videos?  Video marketing can increase page views, leads, and sales.  To help you out, here are four types of videos we think you should be making for your business:

  1. Showcase your product/services
    A visual demonstration is a perfect way to show your consumers the best features of your products.  When it comes to selling products online, it may be hard for consumers to imagine themselves using the product.  Consumers need to understand exactly how your product works and how it can help them.  Be sure to clearly display and explain the product with narration and on-screen text.  
  2. Behind the Scenes
    As a consumer, it is always exciting to find out how products are created from start to finish.  Short interviews with product managers or the CEO would be great footage to let your consumers learn more about the people who run the business.
  3. Sneak Peeks
    If your business is going to launch a new product or service soon, this is a great way to get your consumers excited!  Show them what your business has been up to and they will keep checking back to see any updates.  For a better chance of returning viewers, create a short series of 3-4 sneak peeks.
  4. Testimonials
    When marketing your business, it’s important to let your prospective customers know how great your business is doing.  Gather some of your best clients and customers to express their positive opinions about your business.  Learning about how great your products and services allow others to trust your work.  

Creating a video is not as hard as it seems.  If your budget can handle it, hire a videographer.  If you are tight on money, get a Flip video camera and record footage yourself.  There are plenty of free video editing software online for you to use.  When the video is complete, embed the video on your homepage and share it wherever you can.  Share them more than once periodically and engage with any feedback you receive.  Using analytic tools such as Google Analytics, you should be tracking the success of your videos.  In the end, your business should just have fun creating and sharing these videos with your current and new customers.

If you’re interested in creating videos for your business, feel free to contact us at



Why Your Company Needs Email Marketing09 Aug


Email marketing is currently a prominent way to keep in touch with your clients while drumming up business. Using email to distribute your marketing messages simply defines email marketing. As you grow your own email list, while sending out frequent newsletters, eventually your leader loyalty will increase. When your clients continuously hear from you again and again, it reminds them of your value and importance in your industry. With email marketing, you are breeding familiarity and solidifying your brand with your client base.

Email marketing has many advantages. First, it is very cost effective. Email is one of the cheapest ways to communicate directly with your client base. It is also very fast and you are able to send and receive messages instantly. Email marketing is more of a “push” rather than a “pull” to your clients. For example, many emailed newsletters require visitors to come to the company’s website for more information. This will, in turn, drive more traffic to your website.

You also have the advantage of personalizing your email messages. Personalizing your messages gives you the ability to target market your clients with the more information you collect. Another advantage of email marketing is the fact that it’s viral. In just a click, your clients are able to forward your email onto others. Some email marketing systems have tracking links that allow you to see how many emails were opened, and how often your links were visited. With the ability to view tracking, you are able to test different promotional links that you may wish to incorporate for future emails to improve your results.

Email does not replace your other marketing methods, but compliments them very well. Combining numerous marketing methods will only build and grow your business. Most importantly, make sure your clients always opt-in to your email marketing list. This will prevent any spam complaints from your client base. Overall, email marketing allows you to promote new products, sales, offers and discounts in an efficient and effective way.

Do you need help with email marketing for your business? Contact Perlinski Design, New Jersey’s graphic and web design company. We specialize in logo design, brochures, marketing materials, catalogues, print ads and much more! As an NJ graphic design and an NJ website design firm, Perlinski Design has been here to help your business grow since 2000. Contact us today at 1-908-604-0393 or visit us at!



As an NJ Graphic Design and an NJ Website Design firm, Perlinski Design is here to help your business grow. Located in Warren, NJ we are central to all New Jersey areas and are less than 45 minutes from New York City. Since 2000, we have provided services to clients ranging from startups and small businesses to mid-level, corporate and entertainment companies.

To view our portfolio, click here.

Our Services include: Logo design, Brochures, Marketing materials, Catalogues, Print Advertisements, CD design, DVD design, Website Design, Website Redesign, CMS – Content Management Systems (WordPress, Joomla, Drupal, custom), CSS, Flash, Blogs, RSS, Banner Ads, Search Engine Optimization, HTML Emails, Email Mailing List Management

Find us online under: Graphic Design NJ, New Jersey Graphic Design, NJ Graphic Design, NJ Web Design, New Jersey Web Design, Logo Design NJ, Logo Design New Jersey, NJ Logo Design, Graphic Designer NJ, NJ Graphic Designer,Web Site Designer NJ, NJ Brochure Design, NJ Web Site Designer, SEO Warren NJ, SEO Somerset County NJ, New Jersey SEO, NJ SEO, Somerset County NJ SEO, Search Engine Optimization Warren NJ, Search Engine Optimization Somerset County NJ


Phone: +1-908-604-0393
Mailing Address: P.O. Box 4351, Warren, NJ 07059



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