Marketing your business is incomplete without online videos.  Wouldn’t you rather watch a 3-minute video than read 1000 words of text?  Forrester Research’s Dr. James McQuivey found that a one-minute long video is equivalent to 1.8 million words.  So why aren’t more businesses creating videos?  Video marketing can increase page views, leads, and sales.  To help you out, here are four types of videos we think you should be making for your business:

1. Showcase your product/services
   A visual demonstration is a perfect way to show your consumers the best features of your products.  When it comes to selling products online, it may be hard for consumers to imagine themselves using the product.  Consumers need to understand exactly how your product works and how it can help them.  Be sure to clearly display and explain the product with narration and on-screen text.  
    
2. Behind the Scenes
   As a consumer, it is always exciting to find out how products are created from start to finish.  Short interviews with product managers or the CEO would be great footage to let your consumers learn more about the people who run the business.
    
3. Sneak Peeks
   If your business is going to launch a new product or service soon, this is a great way to get your consumers excited!  Show them what your business has been up to and they will keep checking back to see any updates.  For a better chance of returning viewers, create a short series of 3-4 sneak peeks.
    
4. Testimonials
   When marketing your business, it’s important to let your prospective customers know how great your business is doing.  Gather some of your best clients and customers to express their positive opinions about your business.  Learning about how great your products and services allow others to trust your work.  

Creating a video is not as hard as it seems.  If your budget can handle it, hire a videographer.  If you are tight on money, get a Flip video camera and record footage yourself.  There are plenty of free video editing software online for you to use.  When the video is complete, embed the video on your homepage and share it wherever you can.  Share them more than once periodically and engage with any feedback you receive.  Using analytic tools such as Google Analytics, you should be tracking the success of your videos.  In the end, your business should just have fun creating and sharing these videos with your current and new customers.

If you’re interested in creating videos for your business, feel free to contact us at info@perlinskidesign.com. 

Email marketing is currently a prominent way to keep in touch with your clients while drumming up business. Using email to distribute your marketing messages simply defines email marketing. As you grow your own email list, while sending out frequent newsletters, eventually your leader loyalty will increase. When your clients continuously hear from you again and again, it reminds them of your value and importance in your industry. With email marketing, you are breeding familiarity and solidifying your brand with your client base.

Email marketing has many advantages. First, it is very cost effective. Email is one of the cheapest ways to communicate directly with your client base. It is also very fast and you are able to send and receive messages instantly. Email marketing is more of a “push” rather than a “pull” to your clients. For example, many emailed newsletters require visitors to come to the company’s website for more information. This will, in turn, drive more traffic to your website.

You also have the advantage of personalizing your email messages. Personalizing your messages gives you the ability to target market your clients with the more information you collect. Another advantage of email marketing is the fact that it’s viral. In just a click, your clients are able to forward your email onto others. Some email marketing systems have tracking links that allow you to see how many emails were opened, and how often your links were visited. With the ability to view tracking, you are able to test different promotional links that you may wish to incorporate for future emails to improve your results.

Email does not replace your other marketing methods, but compliments them very well. Combining numerous marketing methods will only build and grow your business. Most importantly, make sure your clients always opt-in to your email marketing list. This will prevent any spam complaints from your client base. Overall, email marketing allows you to promote new products, sales, offers and discounts in an efficient and effective way.

Do you need help with email marketing for your business? Contact Perlinski Design, New Jersey’s graphic and web design company. We specialize in logo design, brochures, marketing materials, catalogues, print ads and much more! As an NJ graphic design and an NJ website design firm, Perlinski Design has been here to help your business grow since 2000. Contact us today at 1-908-604-0393 or visit us at perlinskidesign.com!