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- Email marketing enriches business communications, targets specific key markets, and is both cost-effective and environmentally friendly.
- Email is more effective than a radio spot or television advertisement. Speak with Perlinski Design and ask why should a business spend the time to maintain an email list.
- Any email communication is considered email marketing if it helps to build customer loyalty, trust in a product or company or brand recognition. Email marketing is an efficient way to stay connected with your clients while also promoting your business.
- With email marketing, you can easily and quickly reach target markets without the need for large quantities of print space, television or radio time or high production costs.
- Personalized emails detailing information that customers are interested in or have requested can be send out to promote and target popular services. This helps promote trust and loyalty to a company while also increasing sales.
- There are several examples of email marketing campaigns, starting with a welcome email that thanks that new contact for opting in to your subscription.
- Additional email campaigns include sending out announcements on products or services, a newsletter regarding your company and/or products, coupons for future purchasing and much more.
- You can even utilize incentive programs that give members a ‘promo code’ to collect discounts on purchases also allow you to monitor the effectiveness of your campaign as well as what your contacts are interested in.
- With the help of email marketing software, email marketing is an effective way to not only reach your target markets but also to stay connected with your purchasing base. Let us help guide your customers to you again and again with an effective email marketing campaign.