Conversing with customers is a natural, expected part of business. It’s easy enough to do when they are in the process of making a purchase. Outside of the sales transaction process, though, some customers find it difficult to get some businesses to respond to them when they reach out. That’s a problem if you’re one […]

When it comes to your reputation, you can’t really afford to passively sit back and let it take shape without your guidance. That can lead to a less positive reputation than you can afford, which takes far longer to rebuild. The better route to go is to take steps to gain control over your reputation […]