What is word of mouth, or WOM, marketing? WOM is when consumers talk about a company’s product or service to their friends, family, and to others with whom they have close relationships. How does this affect you and your business? Social media is another form of word of mouth that is used by many people […]
Consumer expectations within today’s market involve a few key elements regarding their experience with a business, such as convenience, brand identity, and personalization. Personalization, especially, is an extremely effective tool to help those customers design their own experience with your company, and therefore enjoy that experience more fully. Here are a few ways you can […]
The trick to being more successful as a business is to intrigue people into trying your company. However, curious visitors likely will not be customers—at least not at first. It takes time to develop a relationship of trust with your brand. So how do you turn spectators into clients? Show Off Customer Testimonials As mentioned […]
Your website is a very important tool for your business. In order to make the most out of it, you need to be sure you are mindful of the user experience on your site. Take time to improve this experience. Make Navigation Easy The first thing you should address is the navigation on your […]
For many businesses, marketing is one of the best ways to increase exposure and reach more customers. When it comes to advertising, it’s essential to keep up with the latest available trends and platforms. These will allow you to connect with the outside world. If you’re looking to succeed and grow, there are a […]
