Since social media is so essential to modern day marketing, almost every business has their own Facebook page. You might think that just having a Facebook page with your business name is enough, but a poorly made page can actually keep customers away from your business. If you are not careful, your Facebook page can […]
For many businesses, marketing is one of the best ways to increase exposure and reach more customers. When it comes to advertising, it’s essential to keep up with the latest available trends and platforms. These will allow you to connect with the outside world. If you’re looking to succeed and grow, there are a […]
If you think SSL certificates are only for e-commerce and other sites that store customer data, Google has news for you. It was nearly two years ago since there were rumblings about Google forcing website owners to use HTTPS encryption on all sites. Well, that time has now come to fruition! Since July of […]
Social media marketing is key to the success of any business today. With the rise of smartphones and the changes in how people consume content, you need to be on the cutting edge of how to improve your social media strategy. Otherwise, you could miss the best chance to grow your brand. Here is how […]
Anyone can do their own marketing. They can do it if they have the time, the know-how, the experience, are focused and are truly interested in doing it. But just because you can do it, doesn’t mean that you should. The old adage that time is money couldn’t be more true in this situation. Here […]
Email marketing is the grand daddy of digital marketing. It has been around long before social media, before SEO and frankly even before Google existed. Let that sink in for a minute. Yet, like the mighty shark, who has been on this planet since prehistoric times, it is still here and thriving. Of course, like […]
If you have started to consider giving your company’s website a design face lift, perhaps you have seen the term ‘Responsive Design’ on the web. While the design industry is quickly moving towards adopting a ‘mobile first’ approach to design, it may or may not be the right idea for your business at the […]
The best way to maintain and build awareness for your small business is through social networking. Here are our top five social networks we think your small business should be on and why: 1. Twitter · Great for small businesses of any industry. · With the use of hashtags, your business’ tweets can be […]
On Tuesday, March 12, 2013, Perlinski Design’s Creative Director, Gerry Perlinski, will be participating in Ramapo College’s School of Contemporary Arts Roundtable. Mr. Perlinski will be speaking to students about the qualifications of a successful marketing candidate, the challenges facing a candidate in the marketing industry, level of education expected for a marketing-related job, and […]
We hope that all have made it through the past treacherous weeks safely. Like many, Perlinski Design had lost power for a total of 14 straight days, but as of this Monday, we have been completely restored. During the outage, we were working remotely as often as we could to carry on with business. We […]
