You know that communicating with customers is an essential part of your business—this is how you alert them to promotional deals, request reviews on recent transactions, update them on new improvements or stock, and more! However, reaching your customers far too often or in the wrong ways can be annoying and unhelpful to those consumers. […]
What is word of mouth, or WOM, marketing? WOM is when consumers talk about a company’s product or service to their friends, family, and to others with whom they have close relationships. How does this affect you and your business? Social media is another form of word of mouth that is used by many people […]
Figuring out the best way to market your company varies by type of company and product as well as by size of company and target audience. As you try to navigate all these different nuances, think about some of these new age strategies. Trying out these methods of marketing will help you get ahead of […]
Marketing meetings with your team can be incredibly positive and productive if you find the right rhythm. Make sure to focus on the basics like making your team members feel appreciated and valued before focusing more heavily on the meeting strategy. When it is time to think about how to better structure meetings, definitely consider […]
The internet is a great tool to use to advance your business. Specifically, features on Google can multiply your marketing strategies and business outreach efforts. In order to make the most use of Google, you should know which features are available for you and your business. Google Posts If you are wanting to improve your […]
The world of marketing is full of opportunities for you to grow your business and paint it in the best possible light. If you are new to marketing your company, or simply trying out a new strategy, it is helpful to get a general understanding of current trends to get you started on your way. […]
Conversing with customers is a natural, expected part of business. It’s easy enough to do when they are in the process of making a purchase. Outside of the sales transaction process, though, some customers find it difficult to get some businesses to respond to them when they reach out. That’s a problem if you’re one […]
When it comes to your reputation, you can’t really afford to passively sit back and let it take shape without your guidance. That can lead to a less positive reputation than you can afford, which takes far longer to rebuild. The better route to go is to take steps to gain control over your reputation […]
There are a lot of tools at your disposal that give you a chance to spread the word about your business. Perhaps one of the least costly tools is word of mouth. When used properly, word of mouth can be one of the most powerful, and free, forms of marketing. So how do you use […]
Once a business realizes how valuable of an asset a website can be to the company, the next move is usually to create one. Of course, having a website can lose its luster quickly if the results are less than expected. This can result in the website being left to gather dust in the proverbial […]
