What is word of mouth, or WOM, marketing? WOM is when consumers talk about a company’s product or service to their friends, family, and to others with whom they have close relationships. How does this affect you and your business? Social media is another form of word of mouth that is used by many people […]

Email marketing is the grand daddy of digital marketing. It has been around long before social media, before SEO and frankly even before Google existed. Let that sink in for a minute. Yet, like the mighty shark, who has been on this planet since prehistoric times, it is still here and thriving. Of course, like […]