What is Content Marketing? One of the most popular marketing trends of 2017 is content marketing, but not everyone might know what it is yet. Content marketing is a marketing technique that consists of creating and sharing media in order to obtain new customers within your target audience. The main idea behind content marketing is […]
If you have started to consider giving your company’s website a design face lift, perhaps you have seen the term ‘Responsive Design’ on the web. While the design industry is quickly moving towards adopting a ‘mobile first’ approach to design, it may or may not be the right idea for your business at the […]
What is Content Marketing? One of the most popular marketing trends of 2014 is content marketing, but not everyone might know what it is yet. Content marketing is a marketing technique that consists of creating and sharing media in order to obtain new customers within your target audience. The main idea behind content marketing is […]
There are a number of ways in which you can increase your presence online when it comes to search engine optimization. By following a few web design tips and principles, you can slowly start to come up higher in Google search results. It is important to note that different search engines have different rules […]
The ‘swoosh’, a bitten apple, and a simple golden arched “M”. It is safe to say that if you were asked to match the companies to the descriptions above, you would have guessed immediately that the answers were Nike, Apple, and McDonald’s. An effective logo is important in defining your brand, your company’s philosophy, and […]
Over the past decade or so, one of the most improving forms of marketing is through social media. It used to be an afterthought in terms of business because most of the users were of the younger generation. Since then, social media has expanded greatly both with different platforms and the number of users. This […]
Over the past 10 years or so, there has been a huge advancement in technology and things are becoming outdated faster than ever. This being said, it is important to have a website design that can keep up with the times and be functional in different settings. One way that companies are doing this is […]
What you should do… Have a unique yet simple logo When thinking about ideas for your logo, it is very important to find the correct balance between how unique it is, and how simple it is. You want your logo to stand out from the others and catch someone’s attention, but at the same time […]
The best way to maintain and build awareness for your small business is through social networking. Here are our top five social networks we think your small business should be on and why: 1. Twitter · Great for small businesses of any industry. · With the use of hashtags, your business’ tweets can be […]
Marketing your business is incomplete without online videos. Wouldn’t you rather watch a 3-minute video than read 1000 words of text? Forrester Research’s Dr. James McQuivey found that a one-minute long video is equivalent to 1.8 million words. So why aren’t more businesses creating videos? Video marketing can increase page views, leads, and sales. To […]
