What is word of mouth, or WOM, marketing? WOM is when consumers talk about a company’s product or service to their friends, family, and to others with whom they have close relationships. How does this affect you and your business? Social media is another form of word of mouth that is used by many people […]
Any person in business nowadays will advise you to put your business on social media. However, it can be difficult to know where to start and which social media platforms are good for different goals. Each platform has its own audience and own way to help your business succeed. Facebook Chances are, when you think […]
Using social media for your business can be very beneficial because it allows you to connect with your audience and grow as a business. If you want to take advantage of this tool, you should be aware of common trends. These trends will help you be more successful when using social media for your business. […]
Pretty much anyone who’s spent much of any time involved in business knows that customers talk. Sometimes it’s good, but other times the conversation focuses on less positive aspects of your business. In some cases, it can be downright damaging. So how do you go about changing the conversation surrounding your business? Start a Social […]
In today’s society, everything is done through the internet whether it is communicating, reading the news, or even shopping. However, what most people don’t know is that everything and anything we do online is being collected and studied. Whether we like it or not, we are leaving so many digital footprints, that when collected it […]
Since social media is so essential to modern day marketing, almost every business has their own Facebook page. You might think that just having a Facebook page with your business name is enough, but a poorly made page can actually keep customers away from your business. If you are not careful, your Facebook page can […]
Social media marketing is key to the success of any business today. With the rise of smartphones and the changes in how people consume content, you need to be on the cutting edge of how to improve your social media strategy. Otherwise, you could miss the best chance to grow your brand. Here is how […]
