What is word of mouth, or WOM, marketing? WOM is when consumers talk about a company’s product or service to their friends, family, and to others with whom they have close relationships. How does this affect you and your business? Social media is another form of word of mouth that is used by many people […]

Since social media is so essential to modern day marketing, almost every business has their own Facebook page. You might think that just having a Facebook page with your business name is enough, but a poorly made page can actually keep customers away from your business. If you are not careful, your Facebook page can […]

Over the past decade or so, one of the most improving forms of marketing is through social media. It used to be an afterthought in terms of business because most of the users were of the younger generation. Since then, social media has expanded greatly both with different platforms and the number of users. This […]