What is word of mouth, or WOM, marketing? WOM is when consumers talk about a company’s product or service to their friends, family, and to others with whom they have close relationships. How does this affect you and your business? Social media is another form of word of mouth that is used by many people […]
In today’s society, everything is done through the internet whether it is communicating, reading the news, or even shopping. However, what most people don’t know is that everything and anything we do online is being collected and studied. Whether we like it or not, we are leaving so many digital footprints, that when collected it […]
Since social media is so essential to modern day marketing, almost every business has their own Facebook page. You might think that just having a Facebook page with your business name is enough, but a poorly made page can actually keep customers away from your business. If you are not careful, your Facebook page can […]
Social media marketing is key to the success of any business today. With the rise of smartphones and the changes in how people consume content, you need to be on the cutting edge of how to improve your social media strategy. Otherwise, you could miss the best chance to grow your brand. Here is how […]
